A recent study by Melanie Heckman and Dr. Elvira Gonzales de Mejia has found that Yerba mate tea and green coffee may contribute to the prevention of obesity and aid in “long-term weight maintenance.” Their detailed study of energy drinks, published in May 2010 on Wiley.com’s Online Library, uncovered some interesting data regarding the health benefits of their ingredients. The drinks are touted for their energy boosting properties which supposedly “improve mood, enhance physical endurance, reduce mental fatigue, and increase reaction time,” all of which are affect the growing sleep deprived population. The secondary perk of obesity prevention and long term weight maintenance should certainly stimulate increased sales for their growing market.
The energy drink market has experienced exponential growth in the last few years. Energy drinks now comprise 62.6% of the functional beverage overall market. In 2008 the US accounted for $7.6 billion of the $26.9 billion worldwide market. The energy drink segment amounted to $4.8 billion in 2008 and it is expected to reach $19.7 billion by 2013. The popularity of the market has expanded from the initially targeted 18-34 year old age group using the drinks to compensate for a lack of sleep to drinks designed for women, drinks designed for athletes, and drinks in powdered form to be added to water for travelers and people constantly “on the go.” More health conscious people are being drawn to more natural alternatives, gluten-free, diabetic, and vegetarian friendly versions.
A growing concern is the use of energy drinks mixed with alcohol which effectively masks the signs of intoxication. The typical drowsiness seen when intoxicated is hidden by the stimulation prompted by the caffeine. Further research in this area needs to be done.
Caffeine, of course, is the primary ingredient in the majority of the energy drinks. It is used to stimulate the central nervous system. It is supplied by brewed coffee, yerba mate, and green tea. Caffeine has been confirmed by many studies to increase the secretion of epinephrine, the power booster of the body. It is responsible for the heightened alertness of the “flight or fight” response to danger. The “fight or flight” response increases the brain’s information processing system speeding awareness, attention, and reaction times. Caffeine has also been shown to reduce the effects of sleep deprivation.
Taurine is another concentrated ingredient found in 21% of energy drinks. It is the “most abundant amino acid found naturally in our bodies.” Taurine aids in the digestion of lipids. It is important to brain, nervous system, and cardiac functions. It is an antioxidant, an immune function regulator of white blood cell production, a calming influence on the brain, and a performance enhancer for athletes.
Guarana, from the Paullinia cupana plant, is another ingredient rich in caffeine that has been shown to increase mental alertness, fight fatigue, and increase endurance. It contains up to three times the amount of caffeine as coffee, but is much slower to release its effects. It is a “timed release capsule” of caffeine. It is also a popular ingredient of herbal weight loss pills due to its lipid metabolism or fat burning capabilities.
Ginseng is an ingredient used as a stress fighter, a fatigue fighter, and an immune function stimulator. A Southern Illinois University study in 2002 helps to explain the popularity of energy drinks containing ginseng. The study found that it increases libido and copulatory performance in male mice, greatly increasing its desirability as an aphrodisiac for the 18-60 year old male market.
Yerba mate, from the Ilex paraguariensis plant, is the main ingredient of yerba mate tea which has been consumed in South American countries for centuries. Its rich assortment of amino acids, minerals, vitamins, and other phytochemicals play roles in inhibiting inflammation, diabetic reactions, and oxidative stress. It has also been shown to help control obesity and to reduce LDL-cholesterol in individuals under statin therapy. Yerba mate’s high caffeine content, as a central nervous system stimulant, provides the main reason for its inclusion in many energy drinks. One 8 oz cup of yerba mate tea delivers the equivalent (78mg) of caffeine to an 8 oz cup of Red Bull.
B vitamins are the vitamins that play essential roles in cellular processes. The regular diet of an average person will contain the recommended daily allowance (RDA) of these water soluble vitamins as they are found in many popular foods. A typical energy drink container (250ml) “may contain 360% of the RDA of B6, 120% of B12, and 120% of B3 (niacin).” “Drinks like 5-Hour Energy contain 8333% of the RDA for B12 and 2000% of the RDA for B6.” The B vitamins act as coenzymes in the metabolism of carbohydrates, in fat synthesis, and in fat breakdown. All excess B vitamins beyond the RDA are flushed out of the system since they are water soluble.
More and more, high energy drinks are incorporating other antioxidants like pomegranate and acai to the already mentioned yerba mate, green tea, and ginseng in order to attract more health conscious consumers. They can also be expected to add more vitamins and minerals, weight control formulations, and low sugar options to expand their dynamic market.
I have not been a fan of energy drinks in the past, but the Heckman and Gonzales de Mejia study has convinced me to give them a try. Our increasingly sleep deprived populace will certainly be happy to hear that their high energy elixirs also assist in the prevention of obesity and long term weight maintenance. “Hmmm…these taste pretty good. I thought they would be much more syrupy.” The sleepless and tired are already sold. Soon there will be countless others reaching for the magic in the cans.
Will the school pop machines, recently emptied of non-diet type soft drinks, be replaced by Red Bulls, Rockstars, Sambazons, Sobes, Venoms, Monsters, Full Throttles, Zolas, NOSs, and Java Monster Mean Beans? We’ll know in a few months…no make that days…no make that hours…no make that minutes…doesn’t matter…gotta get going…no, I am going! CHARGE!
Copyright 2010. All rights reserved to Ronald Czarnecki.
















